CQ Web Platform
Cultural Intelligence Center
The Cultural Intelligence Center is finding new ways to help companies create culturally-intelligent teams.
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The Cultural Intelligence Center (CQC) assesses and trains people in cultural intelligence (CQ)—the capability to relate and work effectively in culturally-diverse situations. It was founded by MSU researchers and serves businesses, universities, government agencies, and non-profits.
CQC’s original online assessment tool was difficult to use and had limited payment options. It was also hard to customize, requiring custom code for each new client or specialized test.
CQC asked Atomic to build a replacement. The Atomic team also studied CQC’s workflow and created tools to automate it.
The new mobile-responsive platform:
- Leads users through accurate, secure assessments and generates beautiful PDF reports
- Compiles group data into graphs and reports
- Allows admins to easily customize assessments and reports
- Is internationalized, allowing CQC to offer services in 5 different languages and easily add more.
Keyla Waslawski, Manager Operations
Coordinating Stakeholders
Technical Specs
Atomic designed the system architecture and wrote software and firmware for:
Online Learning
The new platform also integrates with Bridge Learn to offer e-learning. Participants can improve their CQ via videos and articles, and the system can customize curriculum based on the student’s CQ scores.
Previously, all training came from in-person facilitators. The new system is more affordable and easier for companies who want on-demand training.
Results
Taste-testing the Product in the Field
Results
- The new platform expanded CQC’s product offering and customer base.
- In its first 4 months, more than 10,000 new people used the portal.
- CQC is now able to offer training services on demand.
- The tool significantly lowers administrative overhead with smart automation.
There’s no question the platform is already performing at the rate of $1 million in annualized revenue. And it’s been such a smooth process. Existing users have gone out of their way to tell us how much they love it.
Coordinating Stakeholders
A Partnership with a Storybook Ending
The team’s careful project management, client communication, cutting-edge architecture, and cohesive design strategy helped the team ship the product on time and on budget.
Reflecting back on the multi-year, high-profile project, Robinson said Atomic helped his company arrive at a special moment in time.
“We'd never done anything this big. Ever,” he said. “We’re live across all the major pillars Atomic said they would deliver on. It was delivered on time, on budget, to expectation, live. Not three or four milestones late with people leaving and the platform half-baked and full of bugs.”
StoryLoom began open-beta in December 2022. A global launch is scheduled for the spring of 2023.
“We’ve been given a rare opportunity," said Robinson, "to find success by chasing opportunities Starship Enterprise-style: going where people aren’t—pushing boundaries.”
Atomic provided web app development for the CQ platform using Ruby on Rails for the user-facing app and Active Admin for the internal employee tool.