Papers & Presentations
Atoms frequently share what they know in journals, at conferences, and in classrooms.
Content Marketing at Atomic Object
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Ann Arbor SPARK - Michigan Marketing Minds
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August 2014
Atomic Object employs many content marketing tactics. One of the more interesting tactics is Atomic's blog Atomic Spin. This talk outlines how Atomic Object transitioned its culture to create an employee-authored blog where everyone contributes. The culture change helped transform the blog from publishing 10s of posts a year to publishing a new piece of content every day.
