Helping Biggby Coffee transform digital ordering and drive loyalty program growth
Biggby Coffee is a fast-growing coffee franchise known for its warm, community-driven in-store experience. The company wanted to extend that same brand connection and hospitality through a modern mobile experience.
time-to-market vs. internal estimate, launching in 7-8 months instead of 12-18 months.
increase in loyalty account sign-ups one month post-launch without any promotion.
reached in the first 28 days post-launch, reflecting strong organic adoption and early engagement.
Client Outcomes
“Working with Atomic didn’t feel like outsourcing, it felt like true partnership. They helped us leapfrog forward during a critical rebrand and guided us to make better choices for our customers.”
How Collaboration Drove Biggby's Loyalty Growth and Faster Launch
Partnering with Atomic, Biggby reimagined its digital experience to accelerate loyalty adoption and modernize online ordering. Together, the teams overcame complex integrations with POS and menu systems, transitioning customers from plastic loyalty cards to personalized digital profiles—driving significant organic growth in the first month.
Close collaboration between Atomic's frontend and Biggby's backend teams kept progress moving even as behind-the-scenes systems evolved. Atomic helped accelerate key decisions, from redefining the menu structure to simplifying checkout, creating a faster, more intuitive experience for customers.
.png)
Building a Rebrand and App Experience in Tandem
Atomic partnered closely with Biggby’s internal teams to modernize their digital experience in lockstep with a major rebrand. By turning a static brand guide into a reusable design system, the team quickly applied the updated look across the entire app, accelerating launch and setting the foundation for Biggby’s broader digital presence.
Adaptive Architecture for Moving Dependencies
When critical systems like Biggby’s menu API were delayed, Atomic built right-sized abstractions and placeholder configurations to keep progress on track. This forward-thinking architecture let design and development continue in parallel, enabling both teams to hit an ambitious eight month timeline.
Data‑Driven Menu Schema & Dynamic App Shell
Atomic designed a decoupled architecture integrating Biggby's internal CMS with a flexible app shell. Marketing content and menu structure live separately from code, populated dynamically based on store selection. This JSON-based approach empowered marketing teams and store managers to update content independently, eliminating developer bottlenecks while ensuring consistent rendering across platforms.
See how our clients rate their experience working with Atomic on Clutch. Read verified reviews that highlight our commitment to delivering innovative solutions and exceptional results.
