Singlethread Responsive Web App
Singlethread
Singlethread is revolutionizing car repair customer service with quick, painless communication.
web
web
mobile
mobile
desktop
desktop
embedded
![](https://cdn.prod.website-files.com/628fcc1631ad0b25b32f223e/62c5ddf67b3a8d579eb95790_ST-Mockups-4_fe25e19ecd3ccb2d1839c16b8e269f2a.jpeg)
Singlethread is a communication dashboard where car dealership Service Advisors can track and manage all of their ongoing projects, integrated with the overall dealership management system (DMS). Service Advisors text message customers and receive replies via Singlethread, which keeps the whole conversation together in one place.
By clicking on URLs included in the texts they receive, customers access Singlethread via the Web to see real-time vehicle status reports. They can even pay online, which streamlines the vehicle pickup process. Once the service order is closed, Singlethread asks customers about their experience, allowing the dealership to address problems immediately.
![](https://cdn.prod.website-files.com/628fcc1631ad0b25b32f223e/6345998c944e8b408e485a02_ST-Mockups-AppleDisplay-6.jpeg)
Coordinating Stakeholders
![](https://cdn.prod.website-files.com/628d552469d2a1b0c6b730a9/63625c0796c6527710c14ea9_Recycle.png)
![](https://cdn.prod.website-files.com/628d552469d2a1b0c6b730a9/63625c054b004d70d1c2c567_Groups.png)
![](https://cdn.prod.website-files.com/628d552469d2a1b0c6b730a9/63625c028a367e8a4bebfcc0_Computer.png)
Technical Specs
Atomic designed the system architecture and wrote software and firmware for:
![](https://cdn.prod.website-files.com/628d552469d2a1b0c6b730a9/6362571bbe17203b58c6ab7b_network.png)
![](https://cdn.prod.website-files.com/628d552469d2a1b0c6b730a9/63625882a89d6c4d89f0e07f_gateway.png)
![](https://cdn.prod.website-files.com/628d552469d2a1b0c6b730a9/636258867bb31f12ea922948_web-app.png)
- Significantly reduces the amount of time dealerships spend managing each customer.
- Gets information to customers faster and gets them back on the road sooner, increasing customer satisfaction and retention.
- Reduces stress and improves efficiency for service department staff, many of whom are reluctant computer users.
- Functions on older computers running outdated browsers, which are common in dealership service departments.
- Texting system reduces service dissatisfaction, Automotive News
- Auto/Mate blends fixed ops suite with Singlethread text-message platform, Auto Remarketing
- Singlethread’s software connects dealership mechanics with customers, ModelD Media
Phase 2: Developing a Full-feature Workshop Experience
With the Learning Map developed into a digital product, Root wanted to further help users dive into their organization’s strategy, financials, or processes with a second release. Among other features, they sought to create a kind of a virtual whiteboard, where everyone’s voice could be heard in a fun, engaging, and meaningful way.
Atomic’s Software Design Practice Lead in Ann Arbor, Bryan Elkus, led design work on the project. He saw the user experience of going through the Learning Map activities as a type of collaborative online challenge.
Under the guidance of Atomic's Software Consultant & Designer Bryan Elkus, the project emphasized collaborative user experiences, akin to an online group challenge, focusing on:
- Consultants facilitating onboarding, ice-breakers, and exercises.
- Client company employees engaging in organizational change.
Atomic Object Software Consultant & Developer Matt Soto his development work focused on delivering Root’s vision of polish, complex features, and emphasizing a business model around the digital product.
Root's VP, Nate Butki says Atomic’s consultative approach helped the project team uncover and address underlying needs rather than merely executing requests.
“Atomic didn’t want to just figure out what we wanted and give it to us—but rather figured out the need and helped us with it,” he said. “If they had listened to us and spit out exactly what we asked for, they would have only gotten 80 percent of it. Atomic’s team asked the questions and pushed us further.”
Technical Specs
Atomic designed the system architecture and wrote software and firmware for:
![](https://cdn.prod.website-files.com/628d552469d2a1b0c6b730a9/6362571bbe17203b58c6ab7b_network.png)
![](https://cdn.prod.website-files.com/628d552469d2a1b0c6b730a9/63625882a89d6c4d89f0e07f_gateway.png)
![](https://cdn.prod.website-files.com/628d552469d2a1b0c6b730a9/636258867bb31f12ea922948_web-app.png)
![](https://cdn.prod.website-files.com/628fcc1631ad0b25b32f223e/63459a27271cb1148570fb53_ST-Mockups-5.png)
Phase 2: Developing a Full-feature Workshop Experience
With the Learning Map developed into a digital product, Root wanted to further help users dive into their organization’s strategy, financials, or processes with a second release. Among other features, they sought to create a kind of a virtual whiteboard, where everyone’s voice could be heard in a fun, engaging, and meaningful way.
Atomic’s Software Design Practice Lead in Ann Arbor, Bryan Elkus, led design work on the project. He saw the user experience of going through the Learning Map activities as a type of collaborative online challenge.
Under the guidance of Atomic's Software Consultant & Designer Bryan Elkus, the project emphasized collaborative user experiences, akin to an online group challenge, focusing on:
• Consultants facilitating onboarding, ice-breakers, and exercises.
• Client company employees engaging in organizational change.
Atomic Object Software Consultant & Developer Matt Soto his development work focused on delivering Root’s vision of polish, complex features, and emphasizing a business model around the digital product. Root's VP, Nate Butki says Atomic’s consultative approach helped the project team uncover and address underlying needs rather than merely executing requests.
“Atomic didn’t want to just figure out what we wanted and give it to us—but rather figured out the need and helped us with it,” he said. “If they had listened to us and spit out exactly what we asked for, they would have only gotten 80 percent of it. Atomic’s team asked the questions and pushed us further.”
Nate Butki, Root VP
Taste-testing the Product in the Field
Delivering A Great Product and An Empowered Team
By getting to share their decades’ experience with agile practices, Atomic’s team got to watch the counterparts at Root develop new skills over the course of the second engagement.
Soto says he loved watching Root’s inherently collaborative culture adopt the agible practices they were learning.
“After a few months, they loved how easy and smooth it was to make last-minute changes, to pivot in another direction, and use feedback to spend their time where it was most impactful,” he said.
Root’s Jared Page says the agile approach to product design, development, and management he saw during the engagement had a profound impact.
“One of my favorite things about this project is that everyone got better—better at our jobs and better with communication; it just feels cool,” he said. “Sometimes you work for a year and don’t know if you’ve improved but everyone could look back on this project and say they’ve improved. This project changed the way I will work forever.”
Will Mapes, Founder
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Coordinating Stakeholders
![](https://cdn.prod.website-files.com/628d552469d2a1b0c6b730a9/63625c0796c6527710c14ea9_Recycle.png)
![](https://cdn.prod.website-files.com/628d552469d2a1b0c6b730a9/63625c054b004d70d1c2c567_Groups.png)
![](https://cdn.prod.website-files.com/628d552469d2a1b0c6b730a9/63625c028a367e8a4bebfcc0_Computer.png)
A Partnership with a Storybook Ending
The team’s careful project management, client communication, cutting-edge architecture, and cohesive design strategy helped the team ship the product on time and on budget.
Reflecting back on the multi-year, high-profile project, Robinson said Atomic helped his company arrive at a special moment in time.
“We'd never done anything this big. Ever,” he said. “We’re live across all the major pillars Atomic said they would deliver on. It was delivered on time, on budget, to expectation, live. Not three or four milestones late with people leaving and the platform half-baked and full of bugs.”
StoryLoom began open-beta in December 2022. A global launch is scheduled for the spring of 2023.
“We’ve been given a rare opportunity," said Robinson, "to find success by chasing opportunities Starship Enterprise-style: going where people aren’t—pushing boundaries.”
Atomic provided mobile web application development for Singlethread using Rails, Angular.js, and other tools. The system integrates with dealer management systems and uses Twilio for SMS and WebSockets for push notifications.