Julia Geraldo

I love marketing that connects the dots. Where advertising, content marketing, and events all add up to a story that strikes a chord with a specific audience. So far, I've mostly worked in the technology space—from Transcarent, a high-growth health tech startup, and most recently Google—building and maintaining commercial marketing programs and strategizing with teams seeking to land the brand’s message and effectively position the product(s) and/or service(s) in a competitive space.

What keeps me in marketing, pursuing this craft, is the creative thread running through it all. Even the most metrics-driven campaign still comes down to storytelling, both verbally and visually, and finding a way to market something compellingly. That's the part I never get tired of.

I studied Political Economy & Development and Spanish at the University of Michigan, which taught me to look at systems—economic, cultural, organizational—and figure out how the pieces move and fit together on a global scale. This people-centric problem-solving instinct carries over directly into marketing: understanding not just what to say, but why a target audience should and will care.

I joined Atomic because it’s important to me to work at a company that takes its values seriously. Own your work, share the pain, give a shit, teach and learn, act transparently, and think long term—this is the kind of team that excites me to be part of. These values authentically embody the kind of marketer I aim to be, and how I show up for our Managing Partners, supporting our four offices with their integrated marketing initiatives and on their go-to-market strategies.

Outside of work, I like to be with my family and hike with our Samoyed, Xabi, who lives for chasing after bunnies. I’m also a huge music lover and foodie! So when I’m not outside in nature, I like to have some fun in the kitchen, throwing on a record and trying out a new recipe.