Shannon Black

I'm Atomic's Marketing Operations Lead, which mostly means I build and maintain the behind-the-scenes machinery: the systems and reporting that let our marketing decisions rest on real data instead of guesses. I like a messy problem. Hand me a workflow that's gotten tangled, or two tools that stubbornly won't talk to each other, and I'm in a good mood.

Most of my work comes down to two things that don't always sit together well. One is being rigorous with the numbers. The other is staying mindful of the people who actually depend on them. So I spend nearly as much time in conversation with teammates as I do in a spreadsheet, and my favorite part of the job is the moment a confusing report finally clicks for someone.

Away from work, you'll usually find me in the garden or out somewhere enjoying nature and its wonder. I love animals (especially my two black labs!), and most of my free time goes to spending time with my daughters. And come fall, I'm a diehard University of Michigan football fan. Go Blue!