Driving civic engagement across Michigan’s second-largest city
The City of Grand Rapids focuses on community development, public safety, and sustainable growth. The City Commission and mayor work together to support residents, businesses, infrastructure, and long-term city planning.
Client Outcomes
“The myGRcity points program is not just achieving significant environmental results—it is achieving economic results, as more Grand Rapids households are shifting their spending to locally-owned businesses.”
A Targeted and Strategic Rollout
For the initial launch of myGRcitypoints, Atomic Object worked with the City to refine their focus and start with recycling—a behavior already familiar to residents. By anchoring the platform in a well-established habit, the City successfully encouraged participation and increased adoption rates. Atomic Object delivered a scalable, community-driven platform that incentivized recycling by awarding redeemable points; provided an intuitive user experience for tracking points and rewards; and integrated real-time data from the City’s Public Services Department.
Coordinating Multiple Stakeholders
This project required collaboration between various organizations, each with unique needs: the City of Grand Rapids Public Services Department, which Provided recycling data; Local First, which recruited and coordinated dozens of vendors offering rewards, and The Image Shoppe, which developed the informational website. Atomic Object managed these moving parts with a structured project schedule and clear communication across all parties.
Robust ASP.NET MVC (C#) Backend
Built on ASP.NET MVC, the platform ensures high performance and maintainability. This framework provided a strong foundation for seamless data integration and future enhancements while maintaining security and reliability.
Modular Architecture for Future Growth
The system was designed with modular components that allowed for easy expansion. This made it possible to introduce additional reward categories and volunteer tracking without requiring a complete system overhaul.
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