Launching an interactive storytelling platform in record time
Pixelberry Studios is a digital game development company. Their “Choices: Stories You Play” game has more than 80 million downloads. Pixelberry is owned by Nexon, a global video game publisher headquartered in Japan.
Client Outcomes
“We'd never done anything this big. Ever. We’re live across all the major pillars Atomic said they would deliver on. It was delivered on time, on budget, to expectation—live.”
On-time and on-budget release of the new platform.
Atomic’s responsive agile management style, clear communication, innovative architecture, and unified design strategy helped take Pixelberry from a proof of concept to a full launch product—on time and within budget. StoryLoom’s rapid development offered Pixelberry insights that helped inform their flagship title, Choices: Stories You Play to the benefit of its millions of users. In addition, the client received:
Building a scalable backend architecture to support parallel work streams.
Atomic’s team built StoryLoom with parallel work streams in mind, adopting micro-frontends that split the app into smaller, independent pieces that could be deployed without conflict. This approach fostered a better development culture at Pixelberry and set them up for ownership and scalability.
Designing a drag-and-drop interface to enable seamless content creation for users.
Prioritizing ease of use, Atomic designers aligned design strategy with business goals—facilitating organic, user-generated content creation. Research and usability testing informed the design of a drag-and-drop editor for writing logic-driven stories, and an avatar creator for generating characters. A robust Design System unified the user interface with an intuitive visual language.
Splitting features into agile teams for faster deployment.
To ensure efficiency and bring Pixelberry’s ambitious vision to life, Atomic divided work into three functional teams across two Atomic offices. One team developed the story editor for Creator Studio, a marketplace for assets, a user library, and a moderation admin-interface. Another focused on Character Canvas, an avatar creator. A third built the Player Experience, an interactive story-game library available on desktop and mobile (Android and iOS).
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