Video Communication Web App

With the Learning Map developed into a digital product, Root wanted to further help users dive into their organization’s strategy, financials, or processes with a second release. Among other features, they sought to create a kind of a virtual whiteboard, where everyone’s voice could be heard in a fun, engaging, and meaningful way.

Atomic’s Software Design Practice Lead in Ann Arbor, Bryan Elkus, led design work on the project. He saw the user experience of going through the Learning Map activities as a type of collaborative online challenge.
Under the guidance of Atomic's Software Consultant & Designer Bryan Elkus, the project emphasized collaborative user experiences, akin to an online group challenge, focusing on:

• Consultants facilitating onboarding, ice-breakers, and exercises.

• Client company employees engaging in organizational change.

Atomic Object Software Consultant & Developer Matt Soto his development work focused on delivering Root’s vision of polish, complex features, and emphasizing a business model around the digital product. Root's VP, Nate Butki says Atomic’s consultative approach helped the project team uncover and address underlying needs rather than merely executing requests.

“Atomic didn’t want to just figure out what we wanted and give it to us—but rather figured out the need and helped us with it,” he said. “If they had listened to us and spit out exactly what we asked for, they would have only gotten 80 percent of it. Atomic’s team asked the questions and pushed us further.”

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By getting to share their decades’ experience with agile practices, Atomic’s team got to watch the counterparts at Root develop new skills over the course of the second engagement.

Soto says he loved watching Root’s inherently collaborative culture adopt the agible practices they were learning.

“After a few months, they loved how easy and smooth it was to make last-minute changes, to pivot in another direction, and use feedback to spend their time where it was most impactful,” he said.

Root’s Jared Page says the agile approach to product design, development, and management he saw during the engagement had a profound impact.

“One of my favorite things about this project is that everyone got better—better at our jobs and better with communication; it just feels cool,” he said. “Sometimes you work for a year and don’t know if you’ve improved but everyone could look back on this project and say they’ve improved. This project changed the way I will work forever.”