Lisa Tjapkes

Content Manager, Grand Rapids

Tjapkes Lisa 2014 Web

My primary responsibility is managing, editing, and promoting Atomic's blogs: Atomic Spin and Great Not Big. I love marketing because it combines psychology (What are people thinking?), informative creative writing (How can I reach them?), and data analysis (What's working? What's not?). I love finding patterns, bringing order out of chaos, and figuring out what makes people tick.

I earned a B.A. in English from Calvin College in 2002. Before joining Atomic, I spent a decade as the Marketing Coordinator for a Grand Rapids-based civil engineering firm. As an Atom, I worked as the Marketing Manager and Content Manager before stepping back into my current part-time role.

When not at work, I spend my time with my husband and sons, fix up my 90-year-old house, cook, and read/write stories about dragons, superheroes, time travel, and other impossible things.

Awards, Conferences, & Groups
  • American Marketing Assn. of West Michigan 2014 - 2016
  • Marketing Profs B2B Forum 2012–2015, 2017-2018

Meet the Atoms