Lisa Tjapkes

Content Manager, Grand Rapids

Tjapkes Lisa 2014 Web

As Atomic's content manager, I work with Elaine Ezekiel to tell Atomic's story. I work on our marketing and brand strategy, edit Atomic Spin, manage and create content for our website, and support our sales team with collateral.

I love marketing because it combines psychology (What are people thinking?), informative creative writing (How can I reach them?), and data analysis (What's working? What's not?). I love finding patterns, bringing order out of chaos, and figuring out what makes people tick.

I earned a B.A. in English from Calvin College in 2002. Before joining AO, I spent a decade as the Marketing Coordinator for a Grand Rapids-based civil engineering firm.

When not at work, I spend my time with my family, fixing up my 90-year-old house, cooking, and reading/writing/watching stories about dragons, superheroes, time travel, and other impossible things.

Awards, Conferences, & Groups
  • American Marketing Assn. of West Michigan 2014 - 2016
  • Marketing Profs B2B Forum 2012–2015, 2017-2018

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