Alyssa Abbate
Marketing Specialist
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Alyssa Abbate
Marketing Specialist
As part of the marketing team, I tell Atomic’s story to our communities to help them understand what we do, why we do it, and that we give a shit about what we’re doing. I’m excited to build our brand through my marketing work—brands evoke emotions more than we realize and can make us feel everything from inspired to nostalgic to a sense of belonging. I’m proud to be one of the voices behind the Atomic brand, which I believe represents our Atoms’ collective creativity, curiosity, and integrity.
Being one of the voices behind Atomic requires that I approach problems with a positive mindset, creativity, and a touch of perfectionism. My background is in Communication Studies and Sales from the University of Michigan, and I’ve helped market a range of things, from UofM’s first mental health focused magazine to legal services.
When I’m not at work I find myself treasure hunting at a thrift store or consignment shop, crafting, and spending time with my fiancé and our two cats, Snowbelle and Meringue.