Kimberly Crawford

Software Design Practice Lead, Grand Rapids

Kim Crawford

As a design practitioner, I strive to create with purpose and intent, to embody empathy and curiosity, and to be an eternal and humble student of design. For the foundation of these principles, I make it a point to weave joy into the fabric of my practice.

I place high value on close collaboration with teammates and the study and implementation of human-centered design techniques. While employing those techniques, I enjoy playing Sherlock to discover who the most important users of a product are and then building solutions to help them achieve their goals and better their lives.

I began my design education at Grand Valley State University where I double-majored in Graphic Design and Illustration. Upon completion of my undergrad degrees, I traveled to and lived in Italy for a year where I received a Master's Certificate in Graphic Design from the Florence Design Academy. I've continued my studies through KCAD, coLearning, Cooper University, and more.

My professional career has included turns at an event and exhibit design company, an international non-profit, as a freelance designer and illustrator, at a media production group, a product design shop, and finally Atomic.

I also enjoy staying active in the Grand Rapids design community as a board member of AIGA West Michigan and Director of Design for Good, a co-founder of Ladies That UX GR, and a member of IxDA. On weekends I can be found experimenting in the kitchen, making music, or embarking on Michigan adventures with family and friends.

Awards, Conferences, & Groups
  • Honoree, 50 Most Influential Women in West Michigan Award Grand Rapids Business Journal, 2016
  • Design Briefs: Innovation for Kids Organizer & Co-Host, 2016
  • Design Briefs: Diversity In Technology Organizer & Co-Host, 2016
  • Nominee, Excellence in Design Leadership Grand Rapids Area Professionals for Excellence (GRAPE), 2015
  • Weekend Blitz Co-Lead Organizer, 2014-Present
  • Design for Good Director, 2015-Present
  • Ladies That UX Grand Rapids Co-Founder, Member 2014–Present
  • IxDA Grand Rapids Member 2012–Present
  • AIGA West Michigan Member 2013–Present
  • 2015 Bronze Addy Award (for Jetboil Cooking Systems) American Advertising Federation of West Michigan
  • 2014 W3 Award, General Website Consumer Good Category (for Jetboil Cooking Systems) Academy of Interactive and Visual Arts
  • 2014 WebAward for Outstanding Achievement in Web Development (for Directbuy) The Web Marketing Association
  • 2014 WebAward for Outstanding Achievement in Web Development (for Jetboil Cooking Systems) The Web Marketing Association
  • 2012 American Graphic Design Award for Single Source Solutions Promotion (for Display Pack) Graphic Design USA
  • Product Management + User Experience Conference Attendee 2016
  • How To Draw Quick, Useful Sketches with Lane Halley Attendee 2016
  • AIGA Leadership Retreat Attendee 2015
  • TEDxGrandRapids Attendee 2011–2015
  • Midwest UX Attendee 2013
  • Build Responsively Conference Attendee 2012

Meet the Atoms